As the live music scene gears up for an electrifying summer season, Nalgene Outdoor, creators of the iconic reusable water bottle, is hitting the road for a tenth year of #RockNRefill, a campaign established in 2013 with nonprofit REVERB to reduce single-use plastics at live music events. Nalgene Outdoor has donated more than 500,000 bottles over the past decade, helping REVERB transform the way music fans hydrate at shows by avoiding single-use plastic water bottles, pushing for policy changes at venues to allow reusable bottles on site and normalizing the daily “refill and reuse” habit beyond the home. #RockNRefill will be a part of some of the hottest tours in 2024 including Billie Eilish, Guster, Dead & Company’s residency at the Sphere, and more, helping to reduce waste and raise funds to support social and environmental causes.
“As a touring musician for over 30 years, I saw first-hand how single-use plastic was hard to avoid on the road – it was just seen as almost inevitable. The partnership between REVERB and Nalgene has helped bring reusables into the mainstream for artists and fans and others in the music industry including venue operators to cut down on waste,” says Adam Gardner, Guster guitarist /vocalist and Co-Founder, Co-Executive Director of REVERB.
