HYDRATION FOR CHANGE
The #RockNRefill campaign has raised more than $2,300,000 for over 100 environmental & social causes and has diverted more than 4,000,000 single-use bottles from landfills.
Our campaign benefits non-profit organizations such as:
….and many more!
HOW #ROCKNREFILL WORKS
Look for REVERB’s Eco-Village at major tours and festivals across the country such as Dave Matthews Band, Maroon 5, NEEDTOBREATHE, Forecastle Music Festival and more.
Grab a Bottle
Purchase a limited edition Nalgene with concert or festival logo.
All proceeds (donated by Reverb) from your bottle purchase will go to environmental and social non-profit organizations selected by the artist or festival organizer.
Fill and Refill
Help reduce disposable water bottle waste by refilling it at REVERB’s Eco-Village and reusing it after the concert.
Share your #RockNRefill
Share your support for environmental causes and join us to create real change in our world.
A FEW EXAMPLES
Here are just a few examples of our #RockNRefill special edition Nalgenes.
Available for purchase on-site at concerts only.
USE THE TAG #ROCKNREFILL AND JOIN US!
DEEPLY ROOTED WITHIN THE MUSIC AND ENVIRONMENTAL COMMUNITIES…
REVERB is a 501(c)(3) non-profit organization founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster.
REVERB creates and executes comprehensive, custom programs to green the tour itself while engaging concertgoers to take action for the environment.
Since 2006 REVERB has worked to reduce environmental impacts in the music space including (among many other things) the reduction/elimination of single-use plastic water bottles at festivals and venues with great success. In addition to eliminating the use of hundreds of thousands of bottles and providing free water infrastructure for fans as an alternative, REVERB and our friends at Nalgene USA were able to overcome pushback and hurdles from concessions and management worried about losing vital income from the sale of these items. Using research data collected through our festival projects including The 2016 California Roots Festival and Phish’s 2015 MagnaBall the campaign was able to show that per-fan concessions spending numbers were not negatively affected by these programs, rather, fan dollars were spent on other concession items when not forced to pay for single-use water.
For more information on REVERB please visit reverb.org