HYDRATION FOR CHANGE
$5,000,000+ raised
100+ environmental & social causes benefited
4,000,000 single-use bottles diverted from landfills
Our campaign benefits non-profit organizations such as:
…and many more!
HYDRATION FOR CHANGE
Look for REVERB’s Eco-Village at major tours and festivals nationwide. Purchase a special edition wide-mouth Nalgene bottle, with proceeds supporting environmental and social non-profits. Refill your bottle at the Eco-Village throughout the show, then take it home and keep reusing it!
DON’T FORGET TO TAG US ON SOCIAL! #ROCKNREFILL
DEEPLY ROOTED WITHIN THE MUSIC AND ENVIRONMENTAL COMMUNITIES…
REVERB is a 501(c)(3) non-profit organization founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. REVERB creates and executes comprehensive, custom programs to green the tour itself while engaging concertgoers to take action for the environment.
Since 2006 REVERB has worked to reduce environmental impacts in the music space including (among many other things) the reduction/elimination of single-use plastic water bottles at festivals and venues with great success. In addition to eliminating the use of hundreds of thousands of bottles and providing free water infrastructure for fans as an alternative, REVERB and our friends at Nalgene USA were able to overcome pushback and hurdles from concessions and management worried about losing vital income from the sale of these items. Using research data collected through our festival projects including The 2016 California Roots Festival and Phish’s 2015 MagnaBall the campaign was able to show that per-fan concessions spending numbers were not negatively affected by these programs, rather, fan dollars were spent on other concession items when not forced to pay for single-use water.
For more information on REVERB please visit reverb.org