Continuing its legacy of bringing simple yet bold hues to market, the “OG” of reusable water bottles adds new flare to its classic design with five new fashion-inspired colorways that elevate its everyday lightweight water bottle to a must-have accessory . . .
Nalgene Outdoor, the maker of the “OG” reusable water bottle, the iconic 32-ounce wide mouth, today announces its newest suite of trend-setting colorways, the Color Block collection. The brand, which was first to introduce color to water bottles in the 90s, continues its prowess to marry simplicity with five fun new eye-popping color combinations perfect for adding a flash of confidence to any activity or “fit!”
“For 75 years, Nalgene Outdoor’s iconic wide mouth silhouette has led the category for being durable, simple, safe, and sustainable, but few realize Nalgene also played a role in transforming lightweight reusable water bottles from not only being functional, but a fun and fashionable piece of gear,” says Elissa McGee, general manager Nalgene Outdoor. “In the early 90s just as fitness overtook lifestyle trends, we were the first to offer water bottles in color. Met with such enthusiasm, we’ve continued to expand our color offerings each year, and today our customers look to Nalgene for its savvy and bold choices.”
The Color Block collection has broad appeal and is available in five incredible combinations:
- Rich Marmalade with a color-theory contrast pop of blue;
- Dashing Pastel Green calling Caribbean water blues;
- Spirited Laker with an autumnal nod of rich leaves and their golden highlights;
- Statement-making Violet, for which the name says it all; and
- Cool yet tranquil Cornflower with a grounding nod of green.