Nalgene Outdoor, the maker of the “OG” reusable water bottle, the iconic 32-ounce wide mouth, today announces its newest suite of trend-setting colorways, the Color Block collection. The brand, which was first to introduce color to water bottles in the 90s, continues its prowess to marry simplicity with five fun new eye-popping color combinations perfect for adding a flash of confidence to any activity or “fit!”

“For 75 years, Nalgene Outdoor’s iconic wide mouth silhouette has led the category for being durable, simple, safe, and sustainable, but few realize Nalgene also played a role in transforming lightweight reusable water bottles from not only being functional, but a fun and fashionable piece of gear,” says Elissa McGee, general manager Nalgene Outdoor. “In the early 90s just as fitness overtook lifestyle trends, we were the first to offer water bottles in color. Met with such enthusiasm, we’ve continued to expand our color offerings each year, and today our customers look to Nalgene for its savvy and bold choices.”

The Color Block collection has broad appeal and is available in five incredible combinations:

1. Rich Marmalade with a color-theory contrast pop of blue;
2. Dashing Pastel Green calling Caribbean water blues;
3. Spirited Laker with an autumnal nod of rich leaves and their golden highlights;
4. Statement-making Violet, for which the name says it all; and 
5. Cool yet tranquil Cornflower with a grounding nod of green. 

Other fast facts about the new Color Block collection follow:

• Available at Nalgene.com in wide- and narrow-mouth caps with an MSRP of $16.99 for 32-ounce bottles and an MSRP of $14.99 for 16-ounce bottles. 
• All Nalgene bottles are made in the USA from materials derived from 50% waste, BPS/BPA free content. 
• Incredibly durable and 100% leakproof, Nalgene water bottles are lightweight, built-to-last, come with a Lifetime Guarantee and are dishwasher safe to keep you on the go!

75 Years of Simple, Safe and Sustainable

Nalgene containers started as lab equipment in 1949 as part of the Nalge Company in Rochester, NY. For decades Nalgene Outdoor has been a part of consumer culture, from the Boy Scouts to the 1980 U.S. Olympic Men’s Hockey Team to a now multi-generational favorite for parents and kids alike. 

Today, Nalgene Outdoor’s more than seven-decade promise to consumers to reduce the use and impact of single-use plastics on the planet can be seen in more than the beloved bottles spotted amidst busy families, commuters, travelers, and fitness aficionados. Whether at a music festival with #RockNRefill or a limited-edition designed that generates funds to support domestic communities struggling with access to clean water with the Nalgene Water Fund, Nalgene bottles are truly made-for and part of everyday life.