Feeling FilterForGood at Sundance!

For the third year in a row we teamed up with Brita in our FilterForGood partnership to help reduce bottled water waste at the annual Sundance Film Festival out in Park City, UT last week. Here, we provided 40,000 FilterForGood Nalgene bottles and Brita Hydration Hubs for festival attendees to use in place of bottled water as part of the festival’s overall commitment to reduce its carbon footprint.




The Nalgene gang out at Sundance. Clancey – open your eyes!


Overall we consider this to have been a huge success as the initiative saved literally thousands of water bottles from ending up in the landfill over the course of the two-week festival. It was especially powerful to be able to watch a sea of bright green FilterForGood bottles latched on to festival attendees’ bags and purses as they walked down Main Street every day making the commitment to use their reusable Nalgene bottle in place of bottled water during the course of their stay. We have to admit too, that it was also pretty cool to see celebs like Robert Redford and Entourage’s Emmanuelle Chriqui and Adrian Grenier hydrating with our bottles as well!


We can only hope that those who were there take the message of FilterForGood away from the festival and apply it in their every day lives when they return home, making the choice to reach for their FilterForGood bottle in the morning instead of a bottled water from the fridge. Even if these individuals now reduce their bottled water consumption of ten per week to now five per week, we still consider that a victory as we firmly believe that small changes really do add up.


In addition to handing out bottles and setting up Brita Hydration Hubs out there, FilterForGood also hosted the Brita FilterForGood Film Project aiming to inspire individuals to make environmental changes through short film. The Project asked people from around the country to share an environmental challenge facing their communities and explain why a short film on the subject could help inspire social change. Submissions were posted on the FilterForGood Facebook page and voted on by its community over the last few months. The three films that received the most votes were then turned into short films directed by veteran Sundance Film Festival filmmakers – Jeremy Konner, Amy Grappell and Destin Cretton and were unveiled at the FilterForGood party at this year’s festival.


Each of the films was extremely powerful and shed a light on serious environmental issues that are impacting communities around the globe today. If you have a free moment over the next week, please take a few minutes to watch these incredibly inspiring stories and beautiful, thought-provoking films at: FilterForGood Film Project


See more images from Sundance here and here.

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